« IDC's R1bn plan for jobs, SMEs, BEE | Main | BEE is a failure says Moeletsi Mbeki »
November 11, 2005
Branding with BEE
Groovin Nchabalang, CEO of advertising and communications firm Blueprint, says that BEE can be used positively and persuasively as part of the company branding exercise and should be viewed as an important development not only for the good of the country, but also as a marketing tool to increase sales...
Alongside equity, the most critical component of BEE from an ownership aspect, is the element of transformation "and that includes skills-building, especially in making sure that the skills pool is deepened in the empowerment process," says Nchabaleng.
If a link does not open, right click on it and select "open in a new window"What do you think about this article? You can air your views in the space provided below.
Posted by bernievn at November 11, 2005 2:55 PM