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October 1, 2008
Green, Sustainable, Responsible - but how to prove it?
Claiming your business is environmentally, socially or economically sustainable is great for attracting customers - but only if you can prove it. Savvy travellers are starting to sniff out and punish the pretenders, and reward the real makoya.
Last week I highlighted the confusion of terminology and of the industry about being 'green', 'sustainable' or 'responsible'. But for those who have their mind wrapped around these concepts, what are travel and tourism businesses doing to prove they're deserving of the claim?
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Posted by StaffWriter at October 1, 2008 8:15 AM