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October 2, 2007

MAC charter to shield, not crucify

Last week's signing of the Marketing, Advertising & Communication (MAC) Transformation Charter introduces a significant chapter in our industry's progress in South Africa.

There has been a huge amount of apprehension and tension about its outcome, but in my view, it would be short-sighted of people not to embrace it and take the time to understand it.

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Posted by StaffWriter at October 2, 2007 9:18 AM