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May 3, 2010
Nielsen gets TAMS contract
The SAARF board has announced the new TAMS contract, which runs until March 2018, has been awarded to AGB Nielsen Media Research (AGB NMR) subject to a suitable agreement being negotiated and subject to LCA funding approval.
If approved for funding by the LCA, the new contract will measure time-shifted and DTT viewing, in addition to the viewing currently measured by the existing TAMS panel. The flexible new technology that will be introduced is also largely future-proof and should be able to measure television viewing on a multitude of devices.
Posted by StaffWriter at May 3, 2010 9:56 AM