Interbrand ties the BEE knot

June 8, 2005

In the 2005 AdFocus Annual...

Interbrand Sampson scored a rating of 6, representative of a "satisfactory" performance in 2004. The ratings were based on business performance, transformation progress, creative abililty and what the Financial Mail's Jeremy Maggs refers to as the 'X' factor - that ability to create excitement in the industry, to get people talking, to make them want to work with you.

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