The SABC announced Thursday, 25 August, which agencies were successful in bidding for its account - one of the most valuable in South Africa - amidst a change in the tender process to ensure empowerment criteria were met...
The successful agencies who all have a piece of the action, are: Y&R South Africa; Network Naledi BBDO; FCB Southern African Holdings; Herdbuoys McCann-Erikson; Tequila Johannesburg; The Media Shop; and Espial-Go-To-Market. The selection process was, according to the SABC, one of the most rigid ever employed to date.
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