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November 26, 2008
Survey reveals stability of SA's commercial production industry
The results of the 4th Commercial Producers Industry Survey 2008, released on Tuesday 25 November by the Commercial Producers Association of South Africa and the Gauteng Film Commission, indicate that the sector continues to produce a relatively stable number of commercials, using more shoot days but for higher budgets per commercial.
The good news was that for the period 1 May 2007 to 30 April 2008, the International/South Africa commercials (originated by foreign agencies, which are produced and directed by SA director based companies) market grew, as did the use of South African directors on a year-by-year basis. However, a decrease was recorded in the number of local (originated by SA agencies and produced by SA director based production companies) and service (originated by foreign agencies, produced by foreign production companies with the assistance of SA service companies).
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Posted by StaffWriter at November 26, 2008 11:10 AM